Alexandre Brunel

Digital Marketing , Google Ads, SEO & B2B Lead Generation

Five years in digital marketing, from search campaigns and SEO to B2B content and lead generation. Most recently, on a Google client project, I audited and restructured Google Ads accounts for more than 100 advertisers in 5 countries.

Paris, France
Available immediately
French, English, Spanish

See my work Contact me

Google client projectAI Max audit, Brand Search relaunch
FreelanceSEO growth, ad copy rated Excellent
Getzem SecureSpanish sales deck, promo video

Work

Screenshots from real accounts, with advertiser names, keywords and URLs blurred. The yellow marks show where to look. Open any screenshot to see it full size.

Google client project

Marketing Optimization Specialist

Aug 2025 – Aug 2026

Cognizant, Lisbon | Client: Google (Google Ads advertiser optimisation)

I audited Google Ads accounts with Google account managers, then walked advertisers through the changes in French and English. Markets: France, Spain, the Netherlands, Portugal and the US.

AI Max for Search: 30 days before and after

Account: Search, about €56k a month
My part: Setup and report
Year: 2026

I switched on AI Max for Search across this advertiser's Search campaigns, then compared the 30 days before and after and presented the results to them.

Conversions rose 60% while cost per conversion rose 9%. The extra €41k of spend brought 1,182 more conversions at €34.90 each, or about €5.20 of conversion value for every extra euro.

Report slide comparing the 30 days before and after AI Max: cost, impressions, clicks, conversions, cost per acquisition and conversion value. — The report slide I presented to the advertiser

What to look for

Spend went from €56,159 to €97,416 (+73%), as the ads showed in 53% more searches.
Conversions went from 1,982 to 3,164 (+60%).
Cost per conversion went from €28.34 to €30.79 (+9%).

Brand Search account relaunch

Channel: Google Ads, Search
My part: Audit and rebuild
Before: January 2026
After: 27 April – 26 May 2026

The advertiser's brand keywords were switched on but getting no impressions at all. I audited the account, then added more relevant keywords and reworked the ads, assets and landing-page content for each ad group.

The account started serving again in mid-May. By 26 May it had brought in 72 conversions at about €18 each, on €1.3k of spend.

Before, January 2026

Google Ads keywords view for January 2026: no clicks and no impressions, Quality Scores between 2/10 and 6/10. — Google Ads keywords view, January 2026

What to look for

Clicks: flat at zero for the whole month.
Impressions: 0 on every keyword.
Quality Score down to 2/10, with landing page and expected CTR both below average.

After, 27 April – 26 May 2026

Google Ads keywords view for 27 April to 26 May 2026: clicks rising from mid-May, Quality Score 10/10 on the top keywords, conversions on most keywords. — Google Ads keywords view, April to May 2026

What to look for

Clicks start in mid-May and reach about 300 a day.
Quality Score 10/10 on the two main keywords, with all three parts above average.
Top keyword: 30.43 conversions at €3.04 each.

Freelance

Digital Marketing Freelancer

Sep 2023 – Jun 2025

Self-employed, remote

SEO for client websites with Semrush and Ahrefs, and Google Ads work on client accounts.

SEO for a website with 1M visits in six months

Period: June – November 2024
Tools: Semrush, Ahrefs
Data: Semrush estimates

One of my clients’ websites I looked after for SEO. Semrush estimates 1M visits over the period, and monthly unique visitors grew from 87.9K in June to 158.5K in November.

Semrush Traffic Analytics for June to November 2024: 1M visits and unique visitors rising from about 88K to 159K a month. — Semrush Traffic Analytics

What to look for

Visits: 1M over the six months, 72% of them on mobile.
Unique visitors up 80.4% between June and November 2024.

Responsive search ads rewritten to Excellent

Channel: Google Ads, Search
My part: Copy and assets

To improve a client's Google Ads results, I rewrote their responsive search ads, mixing Google's suggestions with my own copy: 15 distinct headlines built on the keywords people search for, new descriptions and more sitelinks. Ad Strength went up to Excellent.

Ad Strength scores how varied and relevant the assets are, not how the ad performs, so I use it as a quality check on the copy and judge the ads on conversions.

Google Ads ad editor showing Ad strength: Excellent, all five suggestions ticked and 15 of 15 headlines used. — Google Ads ad editor

What to look for

Ad strength: Excellent, the highest rating.
All five of Google's suggestions are done.
Headlines: 15 out of 15 used.

Getzem Secure

Marketing Coordinator (work-study)

Mar 2022 – Jul 2023

DoCaret, Paris | for Getzem Secure, the group's B2B cybersecurity subsidiary

Getzem Secure trains company staff to spot cyber threats, with e-learning, serious games and phishing simulations. I worked on its content, videos and lead generation while finishing my Master's.

20+ promo videos for training modules
30 blog posts and a monthly newsletter
6 webinars on security awareness
20+ qualified leads tracked in HubSpot

Spanish deck for European Cybersecurity Month

Date: October 2022
Language: Spanish
Length: 7 slides

For European Cybersecurity Month 2022, I built this deck to present Getzem's security-awareness offer to a Spanish-speaking audience: who the company is, what it sells and how the managed service works.

Cover: Getzem Secure, its three services (consulting, training, managed services) and the title, staff awareness of information security.

Getzem's three activities: instructional design, digital marketing and security expertise.

Key figures: more than 380,000 people trained or certified, more than 10 years of experience, more than 140 training modules in 13 languages, next to client logos.

Who we are: four strengths, from a team of experts to ready-to-use awareness solutions.

Two ways to buy: from the catalogue, or as a turnkey managed service.

The catalogue: serious games, educational videos, e-learning, training workshops, phishing tests and mobile learning.

Managed services: audit and consulting, then segmentation, planning, pilot and regular reviews.

Slide 1 of 7

Promo video for a training module

Format: Video
Audience: IT and security managers

One of the 20+ promotional videos I produced for Getzem's training modules.

Promo video, Getzem Secure

About

I'm a digital marketer from France, based in Paris. Most of my recent work is in Google Ads: checking the tracking, restructuring accounts, writing ads and reporting on what changed.

Before that I spent two years in B2B marketing and sales, so when I look at a campaign I also want to know what happened to the lead after the click.

I also co-organised conventions and webinars by handling logistics and promotion.

Earlier roles: Big Data Consulting, Paris, 2020–21: B2B sales and marketing, work-study
Space Finders, London, 2019: digital marketing trainee
Education: Master's in Digital Marketing & Innovation, IÉSEG School of Management, Paris, 2021–23
Tools: Google Ads (Search, Performance Max, Demand Gen, AI Max), GA4, Google Tag Manager, Looker Studio, Semrush, Ahrefs, HubSpot, Salesforce, WordPress, Premiere Pro
Certifications: Google Ads Search, Google Analytics, AI-Powered Performance Ads
Languages: French (native), English (C2), Spanish (B1)
Location: Paris, France. EU citizen.

Contact

Let's connect on LinkedIn or email me. I'm available at your convenience.

Email me LinkedIn

alexandre.brunel123@gmail.com